Find Your Routine
California roots. Hella good habits.
Find your crew. Make it a habit.
Morning miles, coastal weekends, and everything in between. Pick the face and beard care that fits your day, then make a little time for yourself.
Choose your starting point
Daily Duo — the daily basics
Wash up. Moisturize. Get out there.
Cucumber + Aloe Face Wash and Daily Face Moisturizer. Two products for a straightforward start.
Your order: Face Wash → Daily Face Moisturizer.
Face Routine — add a serum step
Your daily ritual. Then your next adventure.
Cucumber + Aloe Face Wash, Recovery Serum, and Daily Face Moisturizer.
Your order: Face Wash → Recovery Serum → Daily Face Moisturizer.
Complete Set — the whole crew
All five essentials for your face and beard.
Cucumber + Aloe Face Wash, Recovery Serum, Eye Fuel, Daily Face Moisturizer, and Signature Beard Oil.
Your face-care order: Face Wash → Recovery Serum → Eye Fuel → Daily Face Moisturizer. Give your beard its daily care with Signature Beard Oil.
Put your routine to work
Follow the steps for the products in your set. If you use Daily Duo, moisturize after cleansing; add the serum step when it is part of your routine.
1. Wash up.
Wet your face with warm water. Massage a small amount onto damp skin using gentle circular motions. Rinse thoroughly and pat dry. Use morning and night.
2. Add your serum.
Apply 2-3 drops to a clean, slightly damp face and neck. Smooth in evenly. Use morning and night; follow with moisturizer.
3. Give the details some care.
Gently tap one small drop around the clean eye area with your ring finger until absorbed. Use morning and night. Avoid direct contact with eyes.
4. Keep the moisture habit.
Apply a small amount to clean face and neck. Massage until absorbed. Use morning and night after serum.
5. Give your beard its turn.
Start with one pump. Rub between palms, work through beard and into skin, then add more as needed. Use daily.
A little care goes with the routine
Follow the directions on each product label. For external use only. Avoid direct contact with eyes. Discontinue use if irritation occurs.
Need a hand choosing your crew? Talk to FELLAS.
Keep going, fellas.